Find out exactly where your campaign is losing buyers between enquiry and contract.
A diagnostic for off-the-plan property campaigns at a transition point.
Pre-launch. Mid-campaign. Pre-stage-two reset. Three moments where a project’s marketing performance shifts and the cause isn’t yet clear.
The Drift Audit™ is the four-week independent diagnosis that names the cause, ranks the fixes by commercial impact, and hands them to your existing marketing and sales teams to action.
New to The Drift? Read the article first
What you receive
A complete diagnostic across the six structural layers where buyer momentum most commonly leaks. Five layers are drawn from The Drift™ framework. The sixth is the brand and message layer that connects them all.
01
Captured data, zero confidence
Lead sources, trust signals, landing page conversion path, the second-date lead magnet that turns an enquiry into a real conversation.
02
Tracking that hides the truth
GA4, Meta Pixel, Conversions API, UTM discipline, and stage-by-stage visibility. Whether a single lead can be traced from first impression to signed contract.
03
Remarketing on repeat, not on purpose
Audience segmentation, sequenced retargeting, frequency caps, creative fatigue. What your retargeting is actually doing to your buyers’ confidence.
04
Systems that don't talk to each other
CRM, email platform, agent CRM sync, and the half-finished plumbing between them that costs you visibility across the journey.
05
Nurture designed around convenience, not the buyer
The 18-month journey, second appointment engineering, agent outbound discipline, silent leads. We submit a mystery enquiry on day one and track the four-week buyer experience as it actually unfolds.
06
Brand and message architecture
UX on landing page and website, messaging hierarchy, soundbites, and the playbook that aligns the marketing partner and sales team around a single story.
Each layer is reviewed against what’s working, what’s not, and ranked by commercial impact. You receive a written audit document and a prioritised set of recommendations.
How the engagement runs
A complete diagnostic across the six structural layers where buyer momentum most commonly leaks. Five layers are drawn from The Drift™ framework. The sixth is the brand and message layer that connects them all.
Week 1
Kickoff call (45 mins). Access granted. Mystery enquiry submitted into your funnel.
Week 2
90-minute interview with marketing partner. 90-minute interview with sales agent.
Week 3
Mystery enquiry tracked. Systems, tracking, and messaging review. Findings drafted.
Week 4
Written audit delivered. 90-minute presentation call.
Timeline commences on receipt of access to ad accounts, CRM, and supplier introductions.
Who participates
The audit is designed to work with your existing partners, not around them.
You (the developer)
One 45-minute kickoff. One 90-minute presentation call. About 2 hours total over four weeks.
Marketing partner
One 90-minute interview. Read-only access to ad accounts, analytics, EDM history, and creative.
Sales agent
One 90-minute interview. Read-only access to CRM, enquiry log, and standard outbound sequence.
iCreate Agency
A senior strategist leads the audit. A digital analyst supports systems and tracking review.
Qualification
The Drift Audit is most useful when these things are already true:
- Your project is in market, with active marketing and active sales already underway.
- You have a marketing partner and a sales agent in place — and you intend to keep working with them.
- Sales velocity is below the rate the feasibility was built on, and you can’t yet name the cause.
- You’re prepared to act on findings, not just receive them.
Pre-launch? The audit isn’t the right entry point. Talk to us about positioning and brand foundations instead, then return for the audit once you’re in market.
After the audit
The audit ends with a written document and a presentation call. From there, three paths:
Your team implements
Advisory oversight
iCreate implements
“They kept a close eye on the launch and weren't afraid to challenge the sales performance. That helped me pivot at the right time, and that move turned out to be a real turning point for the project.”
“The real shift came when we treated our marketing as a progression system rather than a series of campaigns.”
Schedule a consultation
A 30-minute conversation to confirm fit and timing. We’ll walk through how the audit applies to your project. Investment is confirmed in proposal.