For 10 years, our partnership with Australian Residential Group (ARG) has been a masterclass in what happens when strategy, creativity and bold thinking collide.
ARG, an end-to-end project marketing business, has been a force in the real estate space for just over a decade. But even the strongest businesses need clarity, direction and a brand identity that truly reflects who they are.
Enter iCreate.
From brand refresh to market leadership
When ARG’s directors, Sean Porlier and Gunter Reid, set out to sharpen their brand, they turned to iCreate. The challenge wasn’t just creating a logo or a tagline—it was about distilling who they are, who they serve and how they lead in the marketplace.
As Gunter explains:
‘Very early on our brand refresh, when Sean and I became partners, is when you guys came on board. You simplified the message. It created clarity and gave us a sense of who we were’.
That clarity became the foundation of ARG’s identity, allowing them to step confidently into their unique position in the industry.
Turning complexity into clarity
ARG’s strength has always been their ability to deliver results, but results mean little if the message isn’t clear.
Through years of collaboration, we’ve worked side by side with the ARG team to workshop, refine and sharpen not just their brand, but the way their entire organisation speaks.
Sean recalls how transformational that process was, not just for clients, but for their own people:
‘We’ve had staff members who’d been in our business for six to ten months who, not until they sat down with you and workshopped the brand and who we are, came away from that going “Oh, I think I get now what ARG does!” So you really helped clarify for us—and to the market—where we sit and what our message is’.
That’s the power of storytelling. It makes the complex simple, and it turns confusion into conviction.
Creating something from nothing
The real test of a brand isn’t when the market is smooth. It’s when it’s tough.
One of the most powerful examples of our partnership came during a challenging project in Townsville.
‘We had a residual project in Townsville that was probably about eight years old. Completed, tenanted—we really had nothing. You created everything from that, and it was a very successful sell-down’.
Where others saw a dead end, we saw opportunity. By crafting a narrative and a fresh marketing approach, we turned a stagnant project into a success story.
Consistency that builds trust
Over the past 15 years, ARG’s brand has become synonymous with professionalism, clarity and strength in the marketplace. That’s not by accident—it’s by design.
‘We’ve always had a very professional representation in the marketplace, and you’ve been able to communicate our offerings in ways we probably would stumble and fumble. Because it’s been consistent, we’ve had significant inbound inquiry over the last three to five years […] and that’s no doubt helped us build our business in the marketplace’.
This is the power of a brand built with intention. It attracts, it resonates and it amplifies results.
More than a partnership. We’re a team.
The relationship between iCreate and ARG has never felt transactional. It’s collaborative, integrated and deeply human. We don’t just work with their team. We work as part of it.
‘It’s fun, it’s fruitful, very productive. I’ve always felt like your business is part of our team. And that extends throughout the office. A lot of people, when we’re working with you, they’re very familiar with the team that you have, and you get very engaged with our business. It feels like teamwork’.
We’ve helped ARG become a property leader, and we can do the same for you. Schedule a call with us today and start building a brand that leads.
Watch the full ARG testimonial below.