Google Search
- Reach those searching for property on Google search
- Paid ads show at the top of the search results
- Targeting based on buyers personas and various keyword groups: brand, competitor, product and location highly recommended.
Google Display
- Reach those people that are actively looking for property on Google display
- Paid ads show across the Google Display Network and partner sites
- Audience based targeting based on buyers intent and browsing activity
- Retargeting site visitors to nurture the lead and keep the brand top of mind
